Key Activities: Business Model

Examples : Product development, supply chain management, and manufacturing.

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To perform activities, you need assets. Key Activities dictate what Key Resources you must acquire. If your activity is "high-volume manufacturing" (Production), your Key Resources will be factories and raw materials. If your activity is "app development" (Platform), your Key Resources will be software engineers and servers. Leveraging Key Partners

Managing the iOS App Store platform for developers and users. McKinsey & Company (Problem-Solving Model) key activities business model

Osterwalder and Pigneur categorize Key Activities into three distinct areas: Production, Problem-Solving, and Platform/Network. Most businesses lean heavily into one of these categories.

production activities like baking goods and maintaining consistent quality The Three Main Pillars

The concept of Key Activities in a business model is best understood through the story of Examples : Product development, supply chain management, and

These are necessary for operations but do not differentiate you from competitors (e.g., payroll processing, IT support, facility cleaning). The Power of Outsourcing

As your business matures, your most important activities shift. This is often called a "Business Model Pivot."

How do you reach your customers, and how do you keep them? Key activities often involve the maintenance of automated marketing funnels, customer support desks, and distribution networks. Key Activities → Cost Structure To perform activities, you need assets

What activities support maintaining the relationship (e.g., customer service, community management)?.

Your current (startup, growing, established) Share public link