The Content Scope of Airline Sustainability Reporting ... - MDPI
Headings utilize bolder, geometric structures, whereas body copy blocks rely on the rounded book font to present long-form editorial content comfortably.
Airline branding is often dismissed as interchangeable—blue logos, white planes, generic sans‑serifs. easyJet proves otherwise. With , the airline embraced a vintage, quirky serif that could have been a disaster but instead became one of Europe’s most recognizable logos. With easyJet Rounded Book , the airline built a practical, exclusive sans‑serif that handles the millions of digital interactions passengers have every year without ever stealing the spotlight.
The custom family typically includes several specific weights to handle different hierarchy levels: easyJet Rounded Light easyjet rounded book font new
that offer better readability for long-form books while keeping a rounded feel? Cooper – Font Review Journal
It maintains the distinctive "easy" personality—bold, geometric, and instantly recognizable—while being versatile enough for both headlines and body text [22]. Book Font Performance
EasyJet has been a prominent player in the European aviation market for over two decades. As the airline has grown and evolved, so has its brand identity. In recent years, EasyJet has undergone a significant transformation, updating its logo, livery, and overall visual identity. The introduction of the new rounded book font is the latest step in this journey. The Content Scope of Airline Sustainability Reporting
Designers working on third-party projects or fan redesigns often pivot to accessible rounded alternatives like or Inter rather than using the restricted corporate asset. easyJet Rounded Book Regular Fonts Downloads
Because the font is so tied to the easyJet brand, using it outside of that context can sometimes unintentionally signal "low cost" or "informal" to the reader. Font Review Journal Summary Review easyJet Rounded Review Digital interfaces, headlines, and casual branding.
Since its founding in 1995 by Stelios Haji-Ioannou, easyJet has used as its primary logotype font. The easyGroup Brand Manual explicitly dictates that the lowercase word "easy" must appear in Cooper Black without italics, outlines, or underlining. Cooper Black's soft, chubby, and distinct appearance was chosen to build a brand personality that felt warm, highly approachable, and undeniably value-driven. The Legacy Communication Font: Futura easyJet proves otherwise
You can use this as a reference or a brief for a design or branding class.
The evolution of easyJet’s visual identity is a masterclass in brand consistency. While the airline is famous for its bright orange "Getup," its choice of typography—specifically the shift toward more modern, custom fonts—has subtly reshaped how passengers perceive the low-cost carrier.
: Used by some UI designers in redesign concepts to mimic the modern easyJet feel.