: Glenn Stearns famously preached finding a buyer for a product before spending money to acquire it.
The Discovery cameras were explained to locals as part of a documentary called “The American Dream.” That cover story opened doors that would otherwise have remained closed. More important, Stearns recruited experienced, local talent who believed in the mission of bringing jobs to Erie. He did not try to go it alone.
The inaugural season features self-made mogul , the founder of Stearns Lending. Stearns is stripped of his assets and dropped into Erie, Pennsylvania , where he uses his street-smart business savvy to launch Underdog BBQ .
Flipping used cars and houses to generate the foundational seed capital. " House of Cards " August 27, 2019 index of undercover billionaire
Launching with a major community event or securing a massive corporate contract to spike valuation.
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. While it fell short of the million-dollar goal, the business became a real, thriving employer in Erie that still operates today. Expansion of the "Index" : Glenn Stearns famously preached finding a buyer
The 90-day mark arrives; Glenn's identity is revealed and the business is valued. 🚀 Season 2: Three Titans, Three Cities (2021)
Critics argue that the production crew provides logistical support and connections that a real, un-filmed person would not have access to, making the 90-day goal easier to achieve. 5. Lessons for Entrepreneurs
The show revealed several recurring strategies essential for rapid business growth: He did not try to go it alone
The inaugural season aired in 2019 and focused on a single billionaire trying to prove that the original premise was possible. The Billionaire : Founder of Stearns Lending. Alias Used : Glenn Bryant. Location : Erie, Pennsylvania. The Business: Underdog BBQ
The business was valued at $750,000 at the end of the 90 days. Stearns personally invested $250,000 of his own money into the business to ensure its survival and growth, keeping his team employed. Season 2: The Three-Way Challenge
(Note: episode counts and exact season naming conventions differ between networks/platforms—consult episode lists for exact titles and air dates.)
Following the success of the first season, Season 2 (premiered January 2021) increased the stakes by featuring three entrepreneurs simultaneously in different locations.